Google makes AdWords Products tab more useful for Shopping campaigns
In addition to new product-level columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes.
Google is finally bringing some functional heft to the Products tab. Managers will now find “Product status” and “Effective max CPC” columns in the Products tab in AdWords.
The Products status column (You can add it from the Columns drop-down) will let you know if a specific product is ready to serve, disapproved, excluded or out of stock.
With the new Effective max CPC column, you can make bid adjustments right from the Products tab on individual products within your product groups.
